{"id":62297,"date":"2023-05-31T07:00:57","date_gmt":"2023-05-31T14:00:57","guid":{"rendered":"https:\/\/www.portent.com\/?p=62297"},"modified":"2023-12-07T14:27:25","modified_gmt":"2023-12-07T22:27:25","slug":"ideal-customer-profiles-beginners-guide","status":"publish","type":"post","link":"https:\/\/www.portent.com\/blog\/cro\/ideal-customer-profiles-beginners-guide.htm","title":{"rendered":"Well Qualified to Represent the ICP: A Beginner\u2019s Guide to Ideal Customer Profiles"},"content":{"rendered":"\n

“It’s Summertime, and the living’s easy”<\/a> if your marketing strategy is continuing to find success through the change in seasons. Digital marketing relies heavily on the details about a business and how it serves the industry it targets. One of the best ways marketers can be aligned with a B2B client’s goals and reach is by building and refining an Ideal Customer Profile, otherwise known as an ICP.<\/p>\n\n\n\n

It’s not uncommon for marketers to be without an ICP. I was surprised by the number of clients I’ve worked with that do not have a detailed ICP, even though our collective teams had all the tools and insights at our disposal to create one.<\/p>\n\n\n\n

In this guide, I’ll cover what an ICP is, its importance in marketing, how it’s different from a buyer persona, how to build one, and why Conversion Rate Optimization (CRO) strategists may rely on it.<\/p>\n\n\n\n

What is an Ideal Customer Profile (ICP)?<\/h2>\n\n\n\n
Ideal Customer Profiles (or ICPs) outline a business’ attributes that your product or service is the best fit to reach and do business with. These ICPs include traits your business finds the most success with, whether that’s return or retention.<\/p>\n\n\n\n
Here’s an example of what a typical ICP looks like.<\/p>\n\n\n
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