{"id":57305,"date":"2021-09-23T16:05:14","date_gmt":"2021-09-23T23:05:14","guid":{"rendered":"https:\/\/www.portent.com\/?p=57305"},"modified":"2023-12-14T17:14:20","modified_gmt":"2023-12-15T01:14:20","slug":"ppc-automation-tools-you-should-be-using","status":"publish","type":"post","link":"https:\/\/www.portent.com\/blog\/ppc\/ppc-automation-tools-you-should-be-using.htm","title":{"rendered":"4 PPC Automation Tools You Should Be Using"},"content":{"rendered":"\n

Digital marketing can sometimes be very monotonous: spending hours adjusting bids, updating ads, or gathering data for reporting. But it’s 2021 now (as upsetting to type as it is to read, I’m sure), and the industry as a whole has made incredible strides in automating a lot of the menial tasks that can make this career frustrating and sometimes just downright boring.<\/p>\n

In this post, I will recommend four automation tools that every PPC practitioner should be using. Whether you’re managing accounts that spend $5K or $500K, these tools will make your life easier. Since I want these recommendations to be accessible to everyone, I’m intentionally leaving out the automation tools that require a subscription or cost money.<\/p>\n

But! Before we get to my recommendations, let’s make sure we’re all on the same page about PPC automation.<\/p>\n

What Is PPC Automation, Anyway?<\/h2>\n
Excellent question! PPC automation is essentially any tool that takes a task that you would normally have to do manually; bid adjustments, data pulling for reporting, ad copy changes, etc., and has a computer do it for you. This naturally excludes the strategy part of marketing, so yes, you’ll still have some work to do. But PPC automation gives you more time to develop strategy by handling the easy but time-consuming tasks.<\/p>\n
Now that we’ve got that out of the way, onto the recommendations.<\/p>\n

Best PPC Automation\/Bid Management Tools<\/h2>\n
As I said before, all of the following recommendations are free tools and programs that anyone can use to introduce automation to their workflow. There are tons of paid programs available, but we’ll save that for a different post.<\/p>\n

1. Google Ads Editor<\/h3>\n
Easily the tool that I use the most in my day-to-day work, Google Ads Editor<\/a> is invaluable when performing the monotonous tasks that sometimes come with PPC work.<\/p>\n

Best PPC Automation\/Bid Management Tools<\/h2>\nAs I said before, all of the following recommendations are free tools and programs that anyone can use to introduce automation to their workflow. There are tons of paid programs available, but we’ll save that for a different post.<\/p>\n

Best PPC Automation\/Bid Management Tools<\/h2>\n
As I said before, all of the following recommendations are free tools and programs that anyone can use to introduce automation to their workflow. There are tons of paid programs available, but we’ll save that for a different post.<\/p>\n